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MMSD joins “Imagine a Day Without Water” 2019 to Raise Awareness About the Value of Water

10/23/19 09:00:am

Today, Milwaukee Metropolitan Sewerage District (MMSD) joins elected officials, water utilities, community leaders, educators, and businesses from across the country as part of the fifth annual Imagine a Day Without Water, a nationwide day of education and advocacy about the value of water. Led by the Value of Water Campaign, a thousand organizations across the country will raise awareness about not taking water for granted and the crucial need for investment in our nation’s water systems.

An investment in our drinking water and wastewater systems is essential to our national health, safety, environment, and economic prosperity. FUEL Milwaukee and MMSD are hosting a networking opportunity today, October 23rd, from 5:30 to 7 pm at Central Standard Distillery to celebrate water and all that it has done for our local community.  

Turning on the tap for clean, safe drinking water, and flushing the toilet with no second thought about what happens to wastewater, are actions most Americans take for granted every day. But drought, flooding, and population changes are stressing our water and wastewater systems. While most Americans enjoy reliable water service, our nation’s water infrastructure is aging and in need of investment. A day without water service is a public health and an economic disaster: a single nationwide day without water service would put $43.5 billion in economic activity at risk.


Imagine a Day Without Water Logo 2019

“Water is seldom thought about but is a resource that we touch every day.  Lack of investment and neglect have brought us to a tipping point determining if we will continue to enjoy clean safe water.  This day of action spotlights the importance of water investments and how they impact us all.”

-Kevin Shafer, Executive Director MMSD.

“This national day of action educates our neighbors and public officials about the essential role water plays in all of our lives,” said Radhika Fox, CEO of the US Water Alliance and Director of the Value of Water Campaign. “Most Americans have enjoyed clean, safe, reliable water service for very low costs for generations. But the infrastructure and service it takes to bring water to our homes and businesses and take it away is not free and can’t be taken for granted. We all need to educate ourselves about where our water comes from and the investment these critical systems need.”

Imagine a Day Without Water is an opportunity for diverse organizations, from environmental advocates to coffee shops, aquariums to car washes, city halls to water utilities, to talk about what water is important to them. Over the past five years, it has provided a platform for educating the public and advocating for leaders to prioritize investing in water today, so in the future no American will have to imagine a day without water. Learn more at and follow the conversation on social media at #ValueWater.

How is MMSD Helping to Improve and Protect Water?

wastewater treatment plant view by hoan bridge in downtown Milwaukee

Wastewater Treatment

MMSD has captured and cleaned 98.4% of all the stormwater and wastewater that's entered the regional sewer system since 1994. Our current financial forecast through 2025 calls for investing $1.5 billion in clean water infrastructure and flood management, to help protect public health and Lake Michigan.

MMSD Flood Management

Flood Management

To address flood risks, increase water quality and help communities, MMSD works on numerous projects throughout our 28 communities. Learn more about our past, and current, flood management projects.

MMSD's Green Infrastructure

Green Infrastructure 

We have an aggressive goal and we need your help! It's to create enough green infrastructure in our region to capture hundreds of millions of gallons of water every time it rains. Why? To reduce water pollution and improve our rivers and Lake Michigan.